Meg Morrissey, MSI

DAM expertise from every angle.

I’m Meg Morrissey. I’ve built and scaled enterprise DAMs from the inside, shaped platform strategy at a leading DAM vendor, and done the hands-on work — taxonomy, implementation, data modeling — at some of the world’s most recognized brands.

That breadth is what I bring to every engagement — whether you need a platform stood up, a taxonomy rebuilt, a migration managed, or a library cleaned up.

experience includes

Building

Disney Studios & Disney+

Built and managed a custom in-house DAM, and created the data models powering Disney+’s content supply chain.

Building & scaling

United Airlines

Took an enterprise DAM from beta to enterprise scale — deployed across the organization and used by thousands.

Advising

MediaValet

Shaped platform design and strategy from the vendor side — with a practitioner’s eye for what actually works.

Building

KraftHeinz

streamlined digital asset management strategy following Kraft and Heinz merger – migrated legacy systems and launched an enterprise dAM

scaling

General Motors

enhanced findability for thousands of historical advertising and design assets, supporting global research

building & scaling

Netflix

Built metadata models for virtual production pipelines and an AI-driven match cut tool — where content operations meets emerging production technology

If your team can’t find it, you might as well not have it

Most DAM implementations fail the same way — the platform gets configured, assets get loaded, and then adoption stalls because the structure doesn’t match how anyone actually works.

I fix that. Whether you’re starting fresh, switching platforms, or untangling years of accumulated mess, I build systems your team will actually trust and use.

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